Liz Rich is a multifaceted entrepreneur, lifestyle brand, and expert hair artist & colorist dedicated to enhancing beauty and confidence through her craft. With a passion for both hair artistry and business, Liz has built a thriving brand that merges beauty, wellness, and lifestyle experiences to inspire and empower her audience. Originally from Philadelphia, PA, Liz earned her Business Management degree from Hampton University before honing her skills at the Aveda Institute of Atlanta. Now based in Los Angeles, CA, she has built a respected career in the beauty industry, working with top-tier brands such as Modern Salon, Complex Magazine, Olaplex, L'Oréal Professional, Matrix, and more.Her expertise has also led her to work with notable celebrities, including Tamar Braxton, Ryan Michelle Bathe, Gabrielle Union-Wade, Serayah, and Chelsea Tavares. As a beauty and lifestyle entrepreneur, Liz is committed to creating experiences that enrich not just hair, but everyday life.

Her motto: “Don’t compromise the integrity of your hair. Enrich your hair, enrich your life.”